title: Lead Qualification Pipeline
| status: active
---
goal: Score and route inbound leads to the right sales team
  Every lead gets enriched, scored, and assigned within 5 minutes.
  High-value leads get immediate attention.
---
step: Capture lead data
| tool: forms.getSubmission
  Receive lead data from the signup form: name, email, company,
  role, company size, and stated use case.
---
step: Enrich lead profile
| tool: clearbit.enrichCompany
  Look up the company. Enrich with industry, revenue range,
  employee count, tech stack, and funding status.
---
step: Score the lead
  Apply the scoring model:
  *Company size* — Enterprise (50pts), Mid-market (30pts), SMB (10pts)
  *Role* — C-level (40pts), VP (30pts), Manager (20pts), IC (10pts)
  *Industry fit* — Target vertical (20pts), Adjacent (10pts), Other (5pts)
  *Engagement* — Demo request (30pts), Pricing page (20pts), Blog (5pts)
---
gate: Qualified lead
| condition: lead score above 60
  Leads scoring below 60 enter the nurture sequence.
  Leads scoring 60+ proceed to sales assignment.
---
step: Assign to sales rep
| tool: crm.assignLead
  Route based on score and segment:
  *Score 90+* — Senior AE, immediate outreach
  *Score 60-89* — Standard AE, contact within 24 hours
  Create the deal in CRM with enriched data and score breakdown.
---
step: Notify sales team
| tool: slack.sendMessage
| emit: lead_qualified
  Post the lead summary in {{sales_channel}} with company context,
  score breakdown, and recommended next steps.

Lead Qualification

Lead scoring pipeline with CRM enrichment, scoring model, and sales routing.